Episode 23

full
Published on:

21st Mar 2022

The importance of building your mindset as well as your business with Clare Flaxen

How often do you realise that you're getting in your own way? How often do you *wish* you had a magic wand you could wave that would stop you from feeling like an imposter or stop you before you get distracted, rather than completing the task that is really going to move your business forward?

When you become an entrepreneur you soon realise that your mind can be your most supportive cheerleader and also your biggest foe. Mindset is the root of all success ... and all failures.

In this week's episode I talk to CBT-Therapist and Mindset guru, Clare Flaxen. Clare works with ambitious women who are aware that they're getting tripped up by their mindset and want to move from stuck, to unstoppable.

Clare shares with us her career journey, what we mean when we talk about 'mindset', how she supports her own mindset for success and what her top tips are for looking after your mindset as a busy entrepreneur.

Highlights include:

[05:53] The existential crisis moment when Clare questioned whether there was more to life than being a mum

[10:44] Why so many people give up in the early stage of running a business

[15:11] What 'CBT' or Cognitive Behavioural Therapy) is

[23:50] Clare's top tips for developing your mindset for success

[28:57] How so many of us subtly self-sabotage when success feels a bit scary

[39:39] - How Clare looks after her well-being and mindset

If you'd like to know more about Clare and her work find her at:

https://clareflaxen.com/

Instagram: @clareflaxen

I hope you enjoy my interview with Clare.

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Update: AMotherBrand closed its doors in March 2023.

I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire.

Head to https://noniewhite.com to find out more.

Social links:

LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

Insta / facebook: @noniewhite_

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About the Podcast

Radical Recentring with Nonie White
The science of unshakeable performance, confidence and leadership.
A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs.

Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership.
Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.

About your host

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Nonie White