Episode 19

full
Published on:

21st Feb 2022

Being a serial entrepreneur with Shaa Wasmund MBE

Shaa Wasmund MBE is on her 5th 7-figure business. She’s an entrepreneur driven to help more people learn how to create generational wealth for their families. She’s also a shining example of how we can build businesses to suit the life we want to have – Shaa famously takes the whole summer off so she can send quality time with her son.

I've been in Shaa's world for the last few years now and I'm a massive fan. Shaa’s a passionate support of women in business and I love speaking to her because she’s real deal – she says it like it is and shares her truth with no holds barred.  My favourite type of podcast guest!

In this weeks' podcast we cover A LOT.  Get ready for a long and juicy one!

Shaa explains everything from why it took her so long to own who she serves best, why so many female entrepreneurs are held back (and what they can do about it), as well as how vital it is to build your email list and so much more.

We cover:

[18:28] Why it took her so long to own who she serves best

[24:35] Who the fastest growing group of entrepreneurs is today

[25:20] How women become less relevant after 40 (and the shocking reason that why half of

them take a career break)

[27:35] What holds women back and what we need to address

[33:25] What women need to do to thrive

[34:53] How Shaa deals with doubts

[44:05] Why social media is rented ground – and how to build your list

I hope you enjoy my interview with Shaa. Please do let me know what resonates - DM me on Insta @amotherbrand as I'd love to hear from you!

If you’d like to download her freebie ‘How to build a small but mighty list’ here: https://shaa.clickfunnels.com/optin1638971502092

You can find Shaa at:

Website: Shaa.com

Insta/facebook: @shaawasmund

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Update: AMotherBrand closed its doors in March 2023.

I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire.

Head to https://noniewhite.com to find out more.

Social links:

LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

Insta / facebook: @noniewhite_

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About the Podcast

Radical Recentring with Nonie White
The science of unshakeable performance, confidence and leadership.
A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs.

Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership.
Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.

About your host

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Nonie White