Episode 17

full
Published on:

7th Feb 2022

4 big mistakes I made in the early days of starting up a business

There’s this great quote I love by Maya Angelou, that goes:

‘Do the best you can until you know better. Then when you know better, do better.’

You’ve got to make mistakes in order to learn what you’ve got to improve, in order to do better. If you never made mistakes you’d never know HOW you were doing some things right! 

Old perfectionist me used to hate making mistakes but now, I know better. As a recovering perfectionist, I immediately reframe the situation and mine it for the positive. What can I learn from this? How can I do this differently next time? How will I make sure I don't make the same mistake again?

I’m not ashamed of the myriad business mistakes I’ve made – they’ve all been great learning experiences and they also give me something useful to share with other people!

I’ve always loved sharing my mistakes with the hope that others can avoid being frustrated by making the same ones – wedding planning, expectations around first children, first, second business… you name it, I love to share where I've gone wrong so hopefully you can avoid it.

So in this week's podcast episode I’m going deep and sharing my four top learnings from the early days of starting up a company.

We cover:

[02:35– How I nearly lost a friendship because of my business

[05:31] – Why it was bad that a succession of big-hearted men wanted to help me 

[07:53- The 3 simple reasons your business can fail

[11:57]– How it's never about you.

Perhaps you've made some of these mistakes before? Or you're still in the thick of making them/ What resonates with you? What did you find most helpful? I'd love to know!

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Update: AMotherBrand closed its doors in March 2023.

I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire.

Head to https://noniewhite.com to find out more.

Social links:

LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

Insta / facebook: @noniewhite_

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About the Podcast

The AMotherBrand Podcast
Welcome to The AMotherBrand Podcast. I’m Nonie White, former TV producer/director turned mother and entrepreneur.

This podcast exists to empower more women to know that you don’t have to choose between being the mother you want to be and doing work that you love. You can do both, by building a business around your family.

I’m not going to sugar-coat it, starting-up and growing a business around your family isn’t easy but being in control of how you spend your life and what work you do, when and where, is 100% worth it. This podcast is all about helping you embrace a new way of working, one that considers you as a whole person and prioritises your wellbeing, to help you feel good, do great work and thrive.

I’ll be sharing tips about how you can apply the science of wellbeing, Positive Psychology, to help you flourish in life and work, as well as interviewing incredible female founders about how they’ve successfully built their businesses around their families.

Listen to and follow this show wherever you get your podcasts, and remember to share so other mums can find us too!

About your host

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Nonie White